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Monday, October 12, 2026
PointSmartBlog UK

TikTok Offers Users Power to Reduce Artificial Intelligence-Made Content in Their Feeds

Users will soon have a updated setting that permits them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This step comes as the platform announced that it now features in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a global rollout. This advancement comes amid a increase in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is deemed low-quality AI content, a term for poor-quality, factory-style content that is often absurd or bizarre.

Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to science explainers, and we aim to give people the ability to see more or less of that, depending on their own preferences,” stated a spokesperson.

AI on the Platform

The platform disclosed that there are now over a billion videos on its service labeled as made with AI. Collectively, more than 100 m videos are submitted to the service every day, making clips made by AI a relatively small portion of its overall inventory.

Customizing Your Feed

Viewers will be capable of limit or boost the level of AI content they view by opening the topic control feature in the application and selecting the AI content topic. Further subjects that currently be adjusted under the tool cover news, fashion, cosmetics, and choreography.

AI Disclosure Rules

Its guidelines mandate users to tag convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.

Additionally, the service will from now on add an AI-generated label to content made using its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This action is intended to deter users from seeking to evade the labeling process.

Educational Initiatives

The company is also introducing a $2 million awareness program for experts and institutions to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations specializing in teaching programming and robotics.

Moderation Strategy

The platform has supported its safety measures, following discussion over proposals to cut jobs for a large number of content moderators in the UK. TikTok is planning to reduce 439 jobs in its content moderation division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.

A company official explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most harmful content before it has to be seen by humans. The company reported a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to intervention by its machine learning processes.

It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
The writer

Amy Smith

A tech strategist and writer with over a decade of experience in digital transformation and startup ecosystems across Europe.

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